Aether Energy

The Challenge

Aether is a clean-energy company selling solar + battery installs to commercial property owners across the UK. Their existing site read as “another energy company” — same stock photos of wind turbines, same “the future is green” headline. They needed to look like the operator they actually are: technical, serious, no fluff.

The Solution

We stripped out everything that wasn’t load-bearing. The new site leads with the four-step install process, the actual hardware they use, the financial model (lease vs. own vs. PPA), and the operations team that runs the projects. No stock photography. No vague headlines.

The contact form asks three questions — building type, roof square footage, monthly bill — and routes leads to the right specialist before anyone gets on a call.

What we shipped

• Site redesign and dev (twelve pages, headless CMS for case studies)
• A configurator that estimates install cost from three inputs
• A lead-routing rule engine wired to HubSpot
• A printable PDF generator for each case study

Six months after launch, qualified leads were up 180% with no increase in spend.