RootWorks Foundation

The Challenge

RootWorks is a UK-based foundation supporting reforestation and ocean cleanup programmes. They had four years of project data sitting in spreadsheets and a website that was last touched in 2019.

The Solution

We rebuilt their site around the programme data itself — every project gets its own page, with live metrics pulled from their internal database (hectares restored, tonnes of plastic removed, cost per outcome). Donors can browse by programme, country, or outcome category, and every donate button is contextual to whatever they were looking at.

What we shipped

• A donation flow integrated with Stripe + GoCardless (UK direct debit)
• A programme catalogue powered by their internal database via a small read-only API
• A monthly impact report that auto-generates from the latest data
• Email templates for donor acknowledgement and quarterly updates

First year on the new site: £2.4m raised, up from £900k.