The Challenge
Northwave came to us with a working analytics platform but a self-serve flow that was costing them paid conversions. Six steps to first insight, three confusing pricing pages, and a sign-up form that asked for company size before it asked for an email.
The Solution
We rebuilt the public funnel and the in-app onboarding as one continuous flow. Pricing collapsed into a single page with a calculator. Sign-up moved to a two-field form. The empty state inside the app got a real first-run experience that walked new accounts through their first dashboard in under 90 seconds.
Three months after launch, trial-to-paid conversion was up 42% and the average time to first insight dropped from 28 minutes to 9.
What we shipped
- A redesigned marketing site (Astro + Tailwind v4)
- A two-step sign-up flow
- An in-app onboarding tour (React, no third-party tool)
- A pricing calculator that respects annual/monthly toggles
- New empty states for the four most-visited dashboards
The team owns it now. Documentation is comprehensive enough that they’ve shipped four more dashboards without our help.
"We worked with Falcon to build our website, and we've been delighted with the results. They've totally brought our brand to life, with a fresh, engaging and user-friendly site that's super recommended."
