The Challenge
Cohort is a collaborative design tool that started life as an internal project at a creative agency. Once they decided to spin it out, they needed a brand, a website, and a paid sign-up flow that didn’t look like an internal tool any more.
The Solution
We worked with the founding team for eight weeks to define what Cohort actually was — not just “Figma but for X.” The positioning landed on structured creative review — a tool for design teams that hate Loom comments and Slack threads. From there the brand, site, and sign-up flow followed naturally.
What we shipped
- Brand identity (mark, palette, type system, guidelines)
- Marketing site (eight pages, fully responsive)
- Sign-up flow with Stripe Checkout integration
- A short product tour video
- Lifecycle email sequences for trial users
Twelve months in: 12k active designers and 98% week-4 retention.
"We worked with Falcon to build our website, and we've been delighted with the results. They've totally brought our brand to life, with a fresh, engaging and user-friendly site that's super recommended."
