Hidden Trail Lodges

The Challenge

Hidden Trail runs nine off-grid cabin rentals across the UK, mostly in the Lake District and Snowdonia. Their booking traffic was 80% through Airbnb — meaning 80% of revenue had Airbnb fees baked in.

The Solution

We built a direct-booking site with a smart calendar that handles their nine properties, their seasonal pricing, and their two-night minimum rule. The visual design leans into the off-grid feel — warm earth tones, real photography of the lodges in weather, no smiling-strangers stock photos.

Direct bookings climbed from 20% to 62% of total volume in the first season.

What we shipped

• Booking system (custom, built on top of Stripe)
• A calendar that syncs with Airbnb so dates don’t double-book
• Per-property pages with extensive photography
• An email confirmation flow with arrival instructions

The brand palette is a deep warm brown that runs through every page. It feels like the lodges look.